Move The Needle

Fun and Unique Marketing Approaches to Help You Create Signal From The Noise

Episode Summary

Greg and Jason, serial entrepreneurs, discuss unique marketing tactics and other strategies they are each testing to move the needle in their respective companies.

Episode Notes

Topics Discussed In This Episode:

• Why Greg makes every attempt to see the world through his own lens instead of blindly taking advice, even from experts.
• Jason talks about how to find great service providers for your business and why it's so important.
• Jason gives an update on his "Make $500" digital program beta test, and the results are surprisingly poor.
• Greg and Jason discuss how to stay motivated when your customers buy from you, but don't consume your work and apply what they learn.
• Jason talks about his next experiment for Wandering Aimfully, "Build a Squarespace Site From Start to Finish" to see if it works as a unique marketing tactic and makes short-term cash, while allowing them to avoid having to do client work.
• Jason explains how he decides whether or not to test unique marketing tactics that don't have pre-determined success rates or key performance indicators.
• Greg talks about his philosophy behind "It's not just about What to do, but How you do it." (eg. Creativity, Empathy, In Service, Humor, etc.)
• Greg and Jason discuss the early stages of Greg building an online presence and creating digital products.
• Greg discusses opportunities to enter new geographical markets with Youngblood Coffee Roasters and whether or not it would be a good investment to do so.

Reach Jason Zook at hello[at]JasonDoesStuff.com
Reach Greg Hartle at Online[at]GregHartle.com