Move The Needle

Why Trading Time For Money Isn't Sustainable and What We're Doing Instead

Jason and Greg discuss the actions they are taking to stop trading time for money and in the process build more sustainable small businesses.

Topics discussed on this episode:

The philosophical differences between how Greg and Jason view the purpose of business in their own lives.
How Greg helped a surgeon move from self-employed to running a business that doesn't solely require him as the sole revenue generator.
How to think about time as a service professional.
What led Jason and his wife Caroline to combine their businesses together and launch a lifetime membership community for client-based business owners who want to build digital products.
How Jason has positioned his membership community, Wandering Aimfully, to help small business owners stop trading time for money.
The process Jason and Caroline have gone through to determine their "special sauce" that only they can provide their customers.
How Jason handles his own psychology when he's not meeting his own expectations and goals.
High-touch tactics Jason uses to learn what his customers want.
Jason discusses why an Experimenter's Mindset has forced him to plant seeds for future positive outcomes.
How Jason has used a "Test Drive" of his product to learn the exact changes to his program his customer's desire.