Move The Needle

When Is Enough Enough and When Should We Go For Bigger, Better, Best

Episode Summary

Jason Zook and Greg Hartle discuss their latest business projects in the context of how consumer buying behaviors have changed in recent years, and how entrepreneurs are conflicted between more hustle and having enough.

Episode Notes

Topics discussed in this episode:

• Greg talks about his challenges with choosing a niche industry for his digital product ideas when he doesn't want to be the brand.
• Jason talks about why a niche is so important with digital products sold online.
• Jason does his Liam Neeson impression.
• Greg and Jason get to the heart of why having a passion for the industry you want to serve is critical to your long-term success.
• Jason explains how to potentionally build an online product brand without being the face of the brand.
• Jason discusses changes in consumer buying behavior and the importance of tailoring your online marketing toward these behaviors.
• Jason talks about his experience working with his wife as his business partner.
• Jason shares why he creates Project Values before starting a new project within a business.
• Greg and Jason discuss the concept of "Enough" and how we've moved into a world where Hustle and More may no longer be what to aspire to as entrepreneurs.