Move The Needle

Using Pricing Strategies and Case Studies to Demonstrate Value and Get More Business

Greg and Jason discuss how they are using pricing strategies and case studies to demonstrate more value and earn more customers.

Topics discussed in this episode:

Jason makes a stunning revelation that he never watched Michael Jordan play on the Chicago Bulls.
Jason and Greg discuss their love of books despite not reading much when they were young.
Greg discusses the buying psychology of paying more for a service and how charging a fee upfront increases the buyer's commitment and the seller prestige.
Jason discusses the importance of manually testing marketing and sales ideas before automating them.
Jason shares his process for ensuring a company website creates the feelings your customers want and delivers the message you are hoping to convey.
Greg and Jason discuss the importance of practicing the skills necessary to deliver an exceptional customer experience.
Jason shares an experiment he is working on in which he hopes to use the results as a case study for the value they deliver in Wandering Aimfully.
Greg discusses the effort he is making to reduce expenses for Only Ornaments and why it's an important step toward increasing his return on initial investment.
Jason discusses the future of personalized experienes on websites and what he's doing to test this out on his own websites.
Jason gives an interesting update on his Facebook advertising strategy for Caroline's online Better Branding course.

Reach Jason at Hello[at]JasonDoesStuff.com

Reach Greg at Online[at]GregHartle.com