Move The Needle
Succeeding In Offline and Online Small Business
Episode Summary
Greg talks about his investment experience in brick and mortar retail while Jason shares what he's doing to build more online passive income.
Episode Notes
Topics Discussed In This Episode:
- Greg discusses how he got involved in a brick and mortar retail business in Fargo, North Dakota.
- Jason discusses his Facebook Advertising strategy for an online course.
- Jason and Greg discuss how their upbringing shaped their investment philosophy.
- Why Greg assesses a return on investment using time, not just money.
- Why investing in yourself isn't just a cliché.
- How Greg and Jason handle business partner disagreements.
- How Greg draws boundaries as an investor in someone else's business.
- How Youngblood Coffee has utilized counter-culture to grow their brand.
- Discussion on the value of active versus passive marketing strategies.
- Why Jason believes a great website is an insurance policy for acquiring new customers.
- How Jason decides on pricing for online courses and subscriptions.
- How Jason has used digital products to fund personal experiences.
- Discussion on the importance of automatic funding of various business and personal bank accounts.
- How Jason decides where to invest his time and money when managing multiple businesses and digital products.