Move The Needle

The Keys to Great Business Marketing

Episode Summary

Jason Zook and Greg Hartle discuss all things marketing.

Episode Notes

Topics discussed in this episode:

• Podcasting and podcast marketing.
• Podcasting as an ephemeral marketing tactic simply to build rapport and deepen relationships with potential and established customers.
• Executing marketing strategies when you don't have much marketing experience and a small marketing budget.
• Marketing this podcast in a unique enough way to substantially grow an audience.
• Is email still a useful way to market to consumers?
• The importance of ongoing adjustments to your marketing strategy based on feedback.
• How to build long-term and short-term marketing funnels at the same time.
• Why Word-of-Mouth marketing is still the best.

Reach Jason Zook at hello[at]JasonDoesStuff.com

Reach Greg Hartle at online[at]GregHartle.com